After modeling for 10 years and being a defining style muse of what 2010’s NYC style was all about, her next steps as a designer through Kitten’s first collection“Strawberry Swing” have already made an impact, becoming wardrobe staples of a whole new generation of rockstars, party people, and dreamers.

GATA shot Kitten’s newest pieces on a rainy overcast afternoon in the Park Hyatt Hotel, Tokyo, a city special to Kate's heart and in an equally precious location, the same room featured in Sophia Coppola's cult filmLost In Translation where its most iconic scenes unfold.

GATA presents “Tender Isolation” an editorial in collaboration with Kitten. A spread that makes your surreal, bittersweet dreams come true. As a bonus, we sat down with Kate to discuss starting her own brand, some of her favorite things, and the enduring allure of Lost in Translation.


Editorial Shot in Tokyo

Featuring Kate Bowman and Hellen Hoshina

Creative Direction by Ora Margolis

Produced by Ora Margolis and Marta Espinosa

Photography by Madeleine Ray

Selected Clothing from Kitten

Styling by Yuri Nosho

Prop Stylist Jasmina Mitrovic

Hair by Hiroki Kitada

Makeup by Kanako

Using Format